[Press]Itphy Effectively Prevents and Treats Musculoskeletal Diseases by Connecting Medical Experts and Patients with 'RingDoc'

2024-12-19

Kyung Hee University Hospital Orthopedic Surgery Research Representative Image




Utilizing Big Data, Motion Recognition, and Deep Learning Technologies... Accurately Predicting Musculoskeletal Diseases 
Patients Enable Fast and Efficient Recovery Through Preventive Management and Customized Treatment

Business Expansion and Risk Management Based on Domestic and International Medical Expert Networks

Itphy CEO Rhee Sung-min

According to the Health Insurance Review and Assessment Service, in 2019, 17.61 million out of 51.39 million health insurance subscribers received medical treatment for diseases of the musculoskeletal system and connective tissue. This means 1 in 3 citizens visits medical institutions due to musculoskeletal pain and functional decline. Statistics show that musculoskeletal diseases related to VDT syndrome, caused by computer and smartphone usage, are continuously increasing.

The number of patients with musculoskeletal diseases is continuously increasing not only domestically but globally. The speed is accelerating due to the aging population. Accordingly, the demand for digital healthcare solutions for prevention and rehabilitation is rapidly expanding. Furthermore, as the non-face-to-face medical and personalized health management markets grow, the importance of digital rehabilitation solutions utilizing AI and big data is increasingly growing.

Itphy was founded on July 7, 2022, to solve various problems caused by the increase in musculoskeletal patients, lack of communication with rehabilitation specialists, low medical accessibility, and absence of patient monitoring. The company name Itphy contains the meaning of adding IT innovation to Physiotherapy for musculoskeletal diseases. It aims to open a new era of healthcare that enables faster and more efficient recovery through prevention and management equipped with medical expertise.

We heard more details from CEO Rhee Sung-min.

(From left) Itphy Co-CEO Lee Jae-jun and Co-CEO Lee Sung-min

Providing Innovative Approaches to Musculoskeletal Disease Treatment and Rehabilitation

Itphy is led by Co-CEOs Rhee Sung-min and Lee Jae-jun. They contribute to service advancement and corporate growth through medical and management expertise.

CEO RheeSung-min is an orthopedic surgeon currently serving as an assistant professor at Kyung Hee University College of Medicine and an adjunct professor in the Department of Digital Health. Previously, he served as the Chairman of the Metaverse Medical Twin TFT at Kyung Hee Medical Center and a fellow in Orthopedic Surgery at Seoul National University Hospital. He is also a global medical expert holding a US Medical Licensing Examination (USMLE) certificate.

COO Lee Jae-jun holds an MBA master's degree and has over 15 years of experience in the pharmaceutical and medical device industries. He has built expertise at various global companies, serving as Director at Becton Dickinson Korea and Head of Sales and Marketing for North Asia at Merit Medical.

In addition, Director Lee Sang-jin, who grew Vuno and OliX as CFO, and five team members with expertise in development, planning, marketing, and operations are working together.

RingDoc App for Patients

Itphy operates 'RingDoc', a digital healthcare platform that connects medical experts and patients to support personalized exercise, real-time monitoring, and big data analysis for the rehabilitation of musculoskeletal diseases. RingDoc helps patients recover quickly and efficiently through preventive management and personalized treatment.

RingDoc consists of an app for patients and a web interface for medical experts. Medical experts can configure personalized exercises for individual patients via the web. They monitor exercise performance status in real-time and provide appropriate feedback. Patients can perform personalized rehabilitation exercises and manage their health using the app. More accurate exercise and rehabilitation performance is possible in daily life.

RingDoc utilizes big data, motion recognition, and deep learning technologies to accurately predict musculoskeletal diseases, analyze patient conditions, and provide personalized custom exercise solutions.

CEO Rhee Sung-min emphasized, "In particular, we increase the accuracy of disease prediction and present concrete prevention management plans through big data learned from 100,000 baseball players and RingDoc's motion recognition technology." He added, "RingDoc also features user-friendly User Experience and User Interface (UX/UI) tailored to various age groups."

He also emphasized, "We are securing unique competitiveness in the digital healthcare market through strengths such as management based on medical expertise, AI-based advanced technology, and medical networks."

RingDoc Web for Medical Staff

RingDoc Service Scheduled for Official Launch This Month... What are Future Plans?

Itphy is growing rapidly by being selected for various support projects and receiving investments. Currently, it is carrying out the Initial Startup Package and the Stepping Stone Startup Growth Technology Development Project. It is also receiving various support for technological advancement, such as being selected for the 6th batch of Korea Investment Accelerator's Bareun Donghaeng and attracting seed investment worth 300 million KRW.

Itphy plans to successfully settle in the market by quickly and stably securing an initial user base after officially launching the RingDoc service this month. Currently, agreements have been signed with about 30 major large hospitals in Korea. It plans to provide AI-based disease prediction and personalized services through big data of patients from partner hospitals. In addition, business expansion and risk management are being conducted based on domestic and international medical expert networks.

CEO Rhee said, "RingDoc supports convenient rehabilitation exercise programs through linkage with hospitals." He added, "We currently have a network of about 400 hospitals and are working with authoritative domestic and international medical staff, so we can quickly preempt and expand the market."

He continued, "Itphy has completed usability verification of RingDoc with over 400 patients in Korea," and added, "Through this, we obtained positive results, such as proving clinical effects of over 20% in terms of promoting recovery speed and reducing pain."

Photo of activity at Korea Investment Accelerator Demo Day

Itphy continues to develop technologies and upgrade products while realizing innovation in the medical field. The strategy is to increase reliability regarding clinical effects by following the service advancement and digital therapeutic licensing process and to receive approval as a digital therapeutic. It also aims to secure business sustainability by building a B2B model for corporate employee posture analysis and health management tools. In 2026, starting with the establishment of a US branch with a medical advisory board, it aims to expand into global markets such as Malaysia, Thailand, and Vietnam.

CEO Rhee stated, "We will not limit ourselves to rehabilitation management through online channels but will prepare a space that provides differentiated premium healthcare by combining with offline channels." He added, "We will also expand into the B2C healthcare sector by developing and selling related products such as our own small rehabilitation exercise tools based on orthopedic expertise and health functional foods."

[Source] Itphy Effectively Prevents and Treats Musculoskeletal Diseases by Connecting Medical Experts and Patients with 'RingDoc'
| Written by Reporter Shin Seo-kyung, Bio Times |

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