[Press]Kyung Hee University Faculty Startup 'Itphy' Attracts Attention with Innovative AI-based Digital Healthcare Solution

Co-founders of Itphy, Mr. Rhee Sung-min and Mr. Lee Jae-jun

Itphy (Co-CEOs Rhee Sung-min, Lee Jae-jun), a faculty startup of Kyung Hee University established in 2022, is an AI-based digital healthcare startup co-founded by Professor Rhee Sung-min of the Department of Orthopedic Surgery at the College of Medicine and CEO Lee Jae-jun, a specialist in pharmaceutical and medical device sales and marketing.

RingDoc, serviced by Itphy, is a healthcare solution providing customized rehabilitation exercise programs. Through RingDoc, medical staff assign personalized exercise programs reflecting the patient's diagnostic data, while patients record their exercise via the RingDoc app, and this exercise data is shared with medical staff in real-time.

This communication channel between medical staff and patients enables personalized musculoskeletal disease prevention and rehabilitation exercises based on individual patient treatment progress.

Itphy, providing a new solution for musculoskeletal disease treatment, has established a service model capable of more accurate disease prevention and exercise prescription through big data learned from patient data over several years.

As a result of conducting a RingDoc clinical trial on 400 patients who underwent suture surgery after rotator cuff tear, a 20% improvement in recovery speed and pain reduction effects were proven. It is evaluated that a precision medicine-based health management solution trusted by both medical staff and patients has been established, going beyond simple exercise recommendations.

Rich clinical data, the source of RingDoc's competitiveness, is secured through a business agreement with the Kyung Hee University Medical Science Research Institute. Clinical research for AI-based musculoskeletal disease treatment and prevention is being conducted jointly, and service precision is continuously improved through accumulated medical data. In addition, service expansion is being pursued by expanding cooperation with major domestic and international medical institutions and healthcare companies.

Interest in Itphy is rising as the incidence of musculoskeletal diseases continues to rise along with the aging population. At the end of last year, Korea Investment Accelerator carried out a seed investment of 300 million KRW. The Kyung Hee University Bridge 3.0 Project Group helped Itphy enter the global market by having it participate as one of the university's representative companies in 'CES 2025' held earlier this year.

Since companies providing AI-based posture analysis and customized exercise prescription services are extremely limited in the current healthcare market, the analysis suggests that the digital therapeutic solution provided by Itphy based on differentiated clinical data and medical technology is sufficient to attract market attention.

CEO Rhee Sung-min stated, "RingDoc is a healthcare solution connecting doctors and patients in a single Ring, focusing on providing rehabilitation exercise programs optimized for each patient's condition." He expressed his ambition, saying, "We will grow into a company presenting a new paradigm in the domestic and international healthcare markets by creating a more effective and accessible rehabilitation treatment environment through the RingDoc service."